More people are accessing the Internet via mobile devices every day. However, traditional methods of lead generation don’t account for the way that people behave on mobile devices.
Mobile marketing via SMS has expanded rapidly in Europe and Asia as a new channel to reach the consumer. SMS initially received negative media coverage in many parts of Europe .
The HLR or “Home Location Register” is at the core of every GSM mobile network worldwide. The HLR is a central database of all customers authorised to use the network, and is used by the network in the authentication of a phone .
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